Signing Up For A Newsletter
Tell Users What They Will Get
Reward Users for Signing Up
Preview Your Newsletter
Keep Questions Short and Simple
Content Of Newsletter
Write an Attractive Subject Line
Provide Useful and Well-Written Content
Make Content Relevant to Your Readers
Offer Exclusive Deals
Newsletter Design
Keep it Simple and Straightforward
Make Good Use of Images, Numbers and Colors
Tailor the Layout to the Content
Be Creative
Be Wary of Table of Contents
Be Wary of Ads
Tools And Features
Make it easy for users to unsubscribe, but don’t remind them how to all the time. Also, tell users how they can change their email address, view the newsletter in a Web browser and quickly share the newsletter with their friends. Other useful features include: “Follow us on Twitter,” “Be Our Fan on Facebook” and “Watch Us on YouTube.”
After Sending Out The Newsletter
After sending out your newsletter, use an email marketing tool and list manager to track, monitor and measure the performance of your campaigns. Many email service providers are out there, such as MailChimp, iContact, Mailvivo, Mailing Manager and Atomic Email Tracker. The majority of them also provide templates to help you create your newsletter if you don’t want to get your hands dirty.
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